Automate your real estate investing business.

Hi! Welcome to REI Optimize. My name is Callan Faulkner 🤗. I am an automation consultant (Zapier is my BFF). I'm also a land investor, a creative, and a business consultant, and have helped implement CRM for Fortune 5000 companies for the past eight years. 

What is REI Optimize? I created REI Optimize because I am passionate about teaching real estate investors how to use technology (and well-trained VAs) to automate and scale their businesses. 

Our team is responsible for all of the technology at my real estate investing business and now, we help other real estate investors get the same results. 

What are you good at?

✅ We have generated 7 figures of profit by texting seller leads. We are extremely good at it. 

✅ We are obsessed with leveraging time and optimizing our client's business, mind, and body to perform at peak productivity. 

And, we can teach you how I do it.

What services does REI Optimize offer?

1) Implementation of our texting strategy:

We teach you EXACTLY how my land business makes 7 figures per year texting seller leads. 

As a part of this process we:

  • Meet with you 1:1 to set up your texting system, your phone system and your automations to make sure leads are flowing into your pipeline
  • We text WITH you. 
  • We tell you exactly what you should say and when. 
  • Office hours every other week - until you have made $50,000 from texting
  • Copies of our call scripts, offer templates, and the exact flow of how the conversation should go with the seller

Let's get that pipeline FULL! 👌

Also, I GUARANTEE RESULTS. 💯 (If you don't make back your implementation costs in your first year, I will refund you every dollar you've ever given me.) 

2) Organized Systems: Alright buyer & seller leads are coming in. Now what? You need a pipeline, automated follow-up, task management, and dashboards to manage the health of your business. 

After we dig into the processes of your business, we can set up your CRM, phone systems, texting tools, cold calling tools, cold email systems, paid ads, workflows, e-signing/proposals, pipeline/activity reports, and internal communication tools like Slack. 

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Let's work together.

There are few ways we can work together!

If you've done 3 deals, book a 15 free discovery call so we can learn more about you and figure out your best next step. 

Here are some things I've automated...

  • Importing Leads into CRM

    Using the right import template this process went from 30 min to 5 min. 

  • Capturing & Organizing Sellers

    Reduced phone time per week with unqualified seller leads by driving all sellers to my website and auto-adding them to our CRM. 

  • Lead Generation

    Yes, mail can work. But so can texting, cold emails, paid ads and ringless voicemails. Let us help you put your lead generation on FIRE. 🙌

  • Automated Due Diligence Requests

    Using Zapier, my VA knows exactly when she needs to jump in and start the DD process .

  • Templated Offer Emails

    We have email templates built out to send to sellers when I'm ready to discuss their offer. Sends right from CRM (via gmail, outlook, or another email provider). 

  • KPI Reports

    Every Monday AM, we review our KPI dashboard in FreshSales to see how we did the previous week. We look at...# of new leads by source, # of proposals sent, PA's signed, $ added to the pipeline, and conversion rates.

  • Drip Texts

    Reduced major distraction & manual tasks by dripping auto texts to sellers - never ever lose track of those seller leads!

  • Auto-capture emails in Facebook Messenger

    Use landing pages & forms to capture buyer information and buyer intent. This information is used to send out hot deals, new property listings and other marketing materials. 

  • Auto-send property to VA for marketing

    When a property is ready for marketing, the team is alerted via tasks and the marketing process consists of copywriting, canva image creation, gathering photos, updating the website, and building landing pages.