Automate your land business.

Hi! Welcome to REI Optimize. My name is Callan Faulkner 🤗. I am an automation consultant (Zapier is my bff). I'm also a land investor, a creative, a business consultant and have helped implement CRM for Fortune 5000 companies for the past 8 years. 

What is REI Optimize? I created REI Optimize becuase I am passionnate about teaching land investors how to use technology (and well trained VA's) to automate and scale their business. It is imperitive to make sure systems are in place to track seller leads and your pipeline. We need to make sure we have the right automations in place to avoid manual tasks. It doesn't have to be perfect but it needs to be there to truly scale. 

What services does REI Optimize offer?

1) Seller Lead Generation: We help our clients implement SMS/texting, ringless voicemail, cold calling tools to generate leads. Spend less money and generate higher quality leads. 👌

2) Seller Lead Conversion: We implement CRM and long term nuture campaigns for real estate investors. Why? Land investors waste so much money on leads they forget to follow up witih. You need a CRM and marketing tool to track these leads, build a relationship and follow up with them forever 🔥  

✅ When is the last time you sent out a valuable email to your past seller leads that didn't work out? 

✅ Are you dripping out follow up texts?

✅ Have you educated your seller leads on the area that they own property?

Things change for people. You never know when someone is going to become motivated. 

After we dig into the processes of your business, we can set up your CRM, your phone systems, texting tools cold calling tools, Zapier automations, e-signing/proposals, pipeline/activity reports and internal communication tools like Slack. 

And P.S. We also record systems training for your team 😉

Are you a Pebble User? I have a 8 week online - fully recorded digital course that shows you how to automate your entire business with the REI Conversion Suite. Reach out if you're interested in learning more. 

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Zapier for president.

I am (majorly) obsessed with Zapier. I have over 30 zaps in my land business. Here are a few examples:

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Here are some things I've automated...

  • Importing Leads into Pebble

    Using the right import template and datatree process this process went from 30 min to 5 min. 

  • Capturing & Organizing Sellers

    Reduced phone time per week with unqualified seller leads by driving all sellers to my website and auto-adding them to FreshSales (or Pebble). 

  • Auto-book time with buyers/sellers

    I have saved ~30 min per week communicating back and forth with buyers/sellers to find the right time to meet by using www.calendly.com. 

  • Automated Due Diligence Requests

    Using Zapier, my VA knows exactly when she needs to jump in and start the DD process .

  • Templated Offer Emails

    We have email templates built out to send to sellers when I'm ready to discuss their offer. Sends right from CRM (via gmail, outlook, or another email provider). 

  • Auto-Add Property to Website

    Saved ~1 hour per week by managing property informaiton in Pebble and pushing it to the website. I use loom to train my VA on how to get the property live. 

  • Auto-send email to photographer

    Using Zapier, I've set up an email and google form that goes to the photographer/videographer with a checklist and notes on the property. 

  • Drip Texts

    Reduced major distraction & manual tasks by dripping auto texts to sellers - never ever lose track of those seller leads!

  • Auto-capture emails in Facebook Messenger

    Use landing pages & forms to capture buyer information and buyer intent. This information is used to send out hot deals, new propery listings and other marketing materials. 

  • Auto-send property to VA for marketing

    When a property is ready for marketing, the team is alerted and the marketing process consists of copywriting, canva image creation, gathering photos, updating the website, and building landing pages. 

  • Neighbor Letters in <10 min

    Before marketing, I always send a round of neighbor letters. I've made this process <10 minutes and done by a VA.
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