Automate your land business.

Hi! My name is Callan Faulkner 🤗. I am an automation consultant (Zapier is my bff). I'm also a land investor, a creative, a business consultant and have helped implement CRM for Fortune 5000 companies for the past 8 years. 

Here's the deal: I have taken my expertise of automation and integration and combined it with my knowledge of land investing. I fell in love with REI Pebble, Land List and Land Leads (REIConversion Tools) and have created an automated system around it to scale my land business. 

Here's how you can work with me:

1) Purchase the digital version of my course: You will learn how to automate your business from acquisition to final sale using the REIConversion suite of products. I'll be showing you under the hood of my business and exactly how I manage seller leads, documents, buyer leads, marketing properties and working with VA's (and more). We'll be building out our systems and Zaps together. I host office hours every wednesday 4-5pm CST.

2) Get on my email list ✅- click here to hear about free webinars, new trainings and all my fun updates.

3) Grab my free zaps for Pebble! 💯 These are the pebble zaps I can't live without. 

4) Book a meeting with me. Want to learn more about REI Optimize? Are you looking for automation coaching and consulting? Let's chat. 

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Zapier for president.

I am (majorly) obsessed with Zapier. I have over 30 zaps in my land business. Here are a few examples:

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Here are some things I've automated...

  • Importing Leads into Pebble

    Using the right import template and datatree process this process went from 30 min to 5 min. 

  • Capturing & Organizing Sellers

    Reduced phone time per week with unqualified seller leads by driving all sellers to my website and auto-adding them to Pebble & Active Campaign. 

  • Auto-book time with buyers/sellers

    I have saved ~30 min per week communicating back and forth with buyers/sellers to find the right time to meet by using 

  • Automated Due Diligence Requests

    Using Zapier, my VA knows exactly when she needs to jump in and start the DD process in Pebble. 

  • Templated Offer Emails

    Using Zapier, we have email templates built out to send to sellers when I'm ready to discuss their offer. Sends right from Pebble (via gmail, outlook, or another email provider). 

  • Auto-Add Property to Website

    Saved ~1 hour per week by managing property informaiton in Pebble and pushing it to the website. I use loom to train my VA on how to get the property live. 

  • Auto-send email to photographer

    Using Zapier, I've set up an email and google form that goes to the photographer/videographer with a checklist and notes on the property. 

  • Drip Texts via OpenPhone

    Reduced major distraction & manual tasks by dripping auto texts to buyers & using templated texts for sellers using OpenPhone. 

  • Auto-capture emails in Facebook Messenger

    Use landing pages & forms to capture buyer information and buyer intent. This information is used to send out hot deals, new propery listings and other marketing materials. 

  • Auto-send property to VA for marketing

    When a property is ready for marketing, the team is alerted and the marketing process consists of copywriting, canva image creation, gathering photos, updating the website, and building landing pages. 

  • Neighbor Letters in <10 min

    Before marketing, I always send a round of neighbor letters. I've made this process <10 minutes and done by a VA.

Runs on Unicorn Platform