Automate your land business.

Hi! Welcome to REI Optimize. My name is Callan Faulkner 🤗. I am an automation consultant (Zapier is my bff). I'm also a land investor, a creative, a business consultant and have helped implement CRM for Fortune 5000 companies for the past 8 years. 

What is REI Optimize? I created REI Optimize becuase I am passionnate about teaching land investors how to use technology (and well trained VA's) to automate and scale their business. It is imperitive to make sure systems are in place to track seller leads and your pipeline. We need to make sure we have the right automations in place to avoid manual tasks. It doesn't have to be perfect but it needs to be there to truly scale. 

1) 8 Week Live Coaching Course ($4,449)

Are you looking to learn exactly how to scale your business using technology and well trained acqusition managers? This course will run for 8 weeks and we will meet for 60 minutes each week plus 60 min of office hours. During this course, I highly recommend bringing a VA or acquisition manager to learn alongside you. The next course will start January 2022.

**The course is always limited to 20 investors**

2) Custom Consulting and Implementation (Inquire for pricing)

Are you busy running your business and looking to have someone implement systems for your land business? After we dig into the processes of your business, we can set up your CRM (Pipedrive, Follow Up Boss, Freshsales, Pebble), your phone systems, Zapier automations, pipeline/activity reports and internal communication tools like Slack. Let's chat. We can help!  

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Zapier for president.

I am (majorly) obsessed with Zapier. I have over 30 zaps in my land business. Here are a few examples:

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Here are some things I've automated...

  • Importing Leads into Pebble

    Using the right import template and datatree process this process went from 30 min to 5 min. 

  • Capturing & Organizing Sellers

    Reduced phone time per week with unqualified seller leads by driving all sellers to my website and auto-adding them to Pebble & Active Campaign. 

  • Auto-book time with buyers/sellers

    I have saved ~30 min per week communicating back and forth with buyers/sellers to find the right time to meet by using 

  • Automated Due Diligence Requests

    Using Zapier, my VA knows exactly when she needs to jump in and start the DD process in Pebble. 

  • Templated Offer Emails

    Using Zapier, we have email templates built out to send to sellers when I'm ready to discuss their offer. Sends right from Pebble (via gmail, outlook, or another email provider). 

  • Auto-Add Property to Website

    Saved ~1 hour per week by managing property informaiton in Pebble and pushing it to the website. I use loom to train my VA on how to get the property live. 

  • Auto-send email to photographer

    Using Zapier, I've set up an email and google form that goes to the photographer/videographer with a checklist and notes on the property. 

  • Drip Texts via OpenPhone

    Reduced major distraction & manual tasks by dripping auto texts to buyers & using templated texts for sellers using OpenPhone. 

  • Auto-capture emails in Facebook Messenger

    Use landing pages & forms to capture buyer information and buyer intent. This information is used to send out hot deals, new propery listings and other marketing materials. 

  • Auto-send property to VA for marketing

    When a property is ready for marketing, the team is alerted and the marketing process consists of copywriting, canva image creation, gathering photos, updating the website, and building landing pages. 

  • Neighbor Letters in <10 min

    Before marketing, I always send a round of neighbor letters. I've made this process <10 minutes and done by a VA.

Runs on Unicorn Platform