YOU MIGHT HAVE SEEN ME ON
Callan Faulkner is on a mission to make AI accessible to everyone—from busy parents to billion-dollar CEOs. As one of the world’s most relatable AI coaches, she has helped over 500 entrepreneurs and individuals discover how AI can transform both their businesses and daily lives.
Callan’s journey began with a simple truth: everyone deserves to work smarter, not harder. While building her own successful companies, she realized that AI wasn’t just for tech giants—it’s a powerful tool that can help real people solve real problems. Whether you’re a solopreneur launching a marketing campaign, a parent streamlining meal planning, or a $100M company refining your strategy, Callan shows you how AI can make life easier and more enjoyable.
Her approach has transformed businesses of all sizes. Her own team now operates at 3x their previous capacity, but more importantly, Callan has shown thousands of people that AI isn’t scary or complicated—it’s a practical tool anyone can use. From automating customer service for a small shop to building AI-powered workflows for large enterprises, Callan makes AI feel like having a brilliant assistant by your side.
Known for her engaging, “real-world” approach, Callan breaks down complex AI concepts into simple, actionable steps. Whether she’s guiding teams through AI integration or helping individuals optimize their daily routines, her teaching style makes learning AI accessible and enjoyable.
Outside of her professional work, Callan is passionate about cooking, grilling with her Kamado Joe, and experimenting with new recipes inspired by chef Kenji Lopez-Alt. She enjoys hiking with her dogs, hosting legendary dinner parties, and practicing wellness rituals like cold plunges and sauna sessions.
A believer in continuous personal development, Callan regularly learns from top mentors like Taylor Welch and Dan Martell, ensuring she stays at the forefront of innovation. Her weekends are spent exploring farmer’s markets, learning new skills, and connecting with fellow entrepreneurs.
At the core of Callan Faulkner’s work is a groundbreaking belief: AI isn’t just for tech giants—it’s for everyone. Whether you’re a busy parent, a solopreneur, or a CEO, you deserve the freedom that comes with an AI-optimized life.
By blending cutting-edge AI tools with human creativity, Callan’s clients are achieving what once seemed impossible: scaling their impact while working less, leading teams that solve problems on their own, and finding more time for what truly matters.
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REI Optimize stands at the forefront of the AI revolution, making advanced technology accessible and exciting for everyone.
Our team has transformed over 500 businesses across industries, showing them how to leverage AI to work smarter, not harder. With over 30 years of collective experience in technology optimization, we've cracked the code on making AI feel approachable and impactful - whether you're a busy parent planning meals, a land investor working on a subdivide or a CEO scaling your empire.
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