YOU MIGHT HAVE SEEN ME ON
YOU MIGHT HAVE SEEN ME ON
Callan Faulkner is a visionary entrepreneur and optimization mentor who is redefining what it means to succeed in today's fast-paced, technology-driven landscape.
Her journey began in 2013 as a sales representative at a technology consulting firm, where she excelled in B2B sales, helping Fortune 5000 companies replace outdated Excel systems with advanced CRM solutions.
Her knack for streamlining operations and enhancing efficiency soon led her to a consulting role, where she designed and implemented robust technology solutions to optimize corporate workflows.
Driven by her passion for efficiency and simplification, Callan ventured into land investing. She quickly realized that real estate investors needed the kind of transformative change she had been implementing in the corporate world. Witnessing first-hand the inefficiencies bogging down real estate investors— from cumbersome spreadsheet management to inadequate lead generation—Callan founded a company to revolutionize this space. Her firm focuses on automating real estate businesses, enhancing lead generation, and leveraging AI and productivity hacks to create systems that not only support business operations but also promote a balanced, automated lifestyle.
To date, Callan has empowered over 500 real estate investors to enhance their lead generation and streamline their operations.
Her mission has expanded to assist a broader range of entrepreneurs and investors—those who are resilient and eager to improve their efficiency and impact.
Outside of her professional life, Callan's passions include cooking, particularly influenced by chef Kenji Lopez-Alt and his book, "The Food Lab." She enjoys grilling (big Kamado Joe fan!), hiking with her dogs, and embracing wellness practices like sauna sessions and cold plunges. Callan hosts weekly dinners with her girlfriends and spends her weekends engaged in continuous learning, visiting farmer's markets, and connecting with a high-impact entpreneurs. A firm believer in the power of mentorship and continuous personal development, she travels extensively to learn from mentors like Taylor Welch & Dan Martell, ensuring she remains at the forefront of her field.
Callan Faulkner is more than just a business leader; she is a lifestyle innovator dedicated to teaching others how to lead enriched, productive lives through the smart integration of technology and personal development.
Core Belief: At the core of everything Callan does is the unwavering belief that every entrepreneur deserves to live an optimized life - a life where they leverage AI, automation, and personal development strategies to efficiently run their businesses and lead their teams, freeing up time and energy to pursue their passions, create memories with loved ones, and reach their highest potential.
Her methods focus on cutting through the noise to create systems that enhance productivity and overall well-being.
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We are the team at REI Optimize and we are passionate about finding the right combination of technology and automation to help your business succeed.
We’ve helped more than 70 land investors over the past 3 years implement tools to run their businesses efficiently. Callan and her team collectively have over 30 years of experience in the Customer Relationship Technology space.
Land Investor | Process Improver | Automation Guru | Cold Plunger | Enneagram 3
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Database Enthusiast | Problem Solver | Software Teacher | Music Junkie | Enneagram 1
Deed Expert | Technical Genius | Wordsmith | Sports Nut | Enneagram 9
Funnel Builder | Graphic Designer | Website Expert | Ballad Songster | Enneagram 3
We are invested in the wellness of businesses (and more importantly the business owners themselves) and we love to see our clients meet their goals.
We aren’t into plug-and-play solutions; we know that each business is unique and requires a unique combination of tools and strategies to succeed. Let us help you figure out what those tools are and how to make them a reality.
Callan’s land business, Solterra Property, is where we continue to learn, in real-time, what works and what doesn’t so that we can pass that knowledge and strategy onto our students. We also stay up on the current trends and techniques to help keep our clients at the forefront of this ever-changing land investment world.